Client:
real pet ™
Year:
2016
Real pet ™ is a wholesale pet company. Its specialized shampoos contain fats and special wetting agents, that contribute to the proper hygiene of the skin and coat. They are safe, non-toxic with neutral pH, such as the animal's skin.
The products of the series are manufactured and standardized exclusively by real pet and constitute the flagship and the chief ambassador of the company in Greece and abroad.
Product names were formed as part of the broader marketing strategy - Buddy Puppy, 2 / 1one, Citronella, Luxury Blanc, Luxury Dark and represent, as well as the illustration, the particular features and properties of the products in the series.
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Creative direction & design:
Undburo
Art direction, Branding, Creative direction, Identity, Illustration, Information Architecture, Logotype, Misc, Naming, Packaging, Print,
SH-P