The first lookbook for the emerging fashion brand AISHA - QUO ET VENTUS was designed in November 2014. The idea for the first launch was to represent the brand walking the streets of the city, without unnecessary decorations and beautification.
The collection was photographed in the studio, while snapshots were taken from downtown.
In the original logo, the name of the creator AISHA was preserved in the text, while it was invented as a pun from the Latin words "QUO" (where), ET (and), VENTUS (wind). The association is a reference to diverse elements, west - east, modernism - timelessness and indicates the diverse influences of the designer's clothes.