Halcor
Halcor is the copper & alloys extrusion division of ElvalHalcor and together with three more companies form the copper segment of ElvalHalcor that specializes in the production, processing and marketing of copper and copper alloys products with dynamic commercial presence in the European and global markets.
The Cloudtrap creative agency commissioned us to create the visual material, which will explain in an understandable way simple, but important daily actions, which mark and define the ethical and safe behavior of human resources, in the workplace of the company.
The direction concerned the composition of individual scenes with the proposed actions that ensure conditions of safety and order in contrast to those that disrupt the smooth functioning of the company's ecosystem.
In order to ensure the homogeneity and distinctness of the signified message in a multitude of different spaces and activities, a clear and specific color palette was formed, complex forms were simplified, a genderless character was created, the perspective display was eliminated, almost approaching spatial signage, but at the same time serving the narration.
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What we did:
Illustration,
CHT
SCN
