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Penelope Morut (case study)

The aim was to portray the multidimensional activity of the artist in a simple and understandable way.

Functionality displays the image clearly, without using any unnecessary decorative elements, which distracts. The color gamut is limited to the minimum that will ensure functionality. Font selection is associated with modernism (Unica). Sturdy and simple, with an emphasis on intensely typographic design.

The information is organized into a strict grid, which is divided as a percentage (reference to architecture). The white color offers maximum flexibility, as it makes the functions visible, regardless of the display. Instead of separating information, there are visible gaps between spaces, thus assimilating design into content.

➝ What we did: